Digital marketing. Just two little words that represent a whole world of ever evolving options for connecting with your customer. It’s no wonder it can sometimes feel like a dark art that only [...]
We’ve all seen the TV advert. The florist who uses a well known ‘make and print’ website to create her flyers and now the orders are flooding in. Then there’s the plumber who prints his own business [...]
Once upon a time, trade shows were all about sales staff standing awkwardly behind tables laden with free pens and branded, fluffy ‘gonks’. Well not any more. Trade shows and exhibitions have [...]
Good email marketing works. There’s no doubt about it. The Direct Marketing Association recently declared that ‘email has never been so important’ for achieving brand goals, and with an average [...]
When you want to find something online, what do you do? Most of us will use a search engine like Google to tap in what we need – then wait for a list of options. And when we get those options [...]
Pay Per Click (PPC) advertising can be a great way of getting your business noticed online. But how does it work? And when might it be right for you? PPC – taking you to the top of the Google tree. [...]
If your business doesn’t already have a blog, there’s a high chance you’re considering it. Blogging has hit a real peak in popularity and everyone seems to have one these days – from teens talking [...]
Here at Blue Rock, we’re always surprised when we see a business investing heavily in their latest marketing campaign without even thinking about PR. We say – ignore PR at your peril. You’re missing [...]
If you’re an SME looking to make your mark this year, a brand refresh could be a great investment. So how do you know when it’s time for a makeover? It’s been a while since you last even thought [...]
Many people have heard about content marketing but some may be unclear on what it is. The Content Marketing Institute defines it as “a marketing and business process for creating and distributing [...]
Emma Antunes
